Zipp Speed Weaponry.  The name is so perfect, you have to wonder how the wheels could be anything but. While we could gush endlessly, we've also ridden these puppies when they would crack apart in a hard criterium.  However, Zipp has improved, improved, and improved their product some more (i.e., they are a lot stronger -- the wheels don't crack very easily).  Zipp is a fantastically innovative and engineering focused company who only wishes to be the best.  All Zipp's rims are made using a bladder that helps mold their rims in the shape of an airplane's wing. To cheat wind further, Zipp came up with wheel dimples, much as you see on golf balls (we will not debate fluid dynamics vs. marketing here). While being engineers, Zipp heavily invests in the sport, sponsoring teams and racers.   It may not always answer every question, but it is out there testing the heck out of its product. We like the company, it does its best to be a winner, and it is good to the cycling and triathlete community at large as well. Yes, they are a tad bit expensive (only via sponsorship are they affordable to the struggling bicycle racer).  Owning Zipp wheels requires a commitment to excellence. Their wheels are, well, joyful to ride. WE ARE OFFICIAL ZIPP DEMO DEALERS AND WE GOT 808's...stealth...

404's

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MSRP: $1950 

Do you want a fast wheel that handles well in every situation? That can be made virtually bomb proof? This is your wheel. It is raced in every situation -- triathlons, road races, criteriums, time trials. You can train on them, go on long rides with them.  

Weight: ~1600 grams for clincher; ~1300 grams tubular

303's

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MSRP:  $1950 

Do you like to float uphills? While still having an aero dish? Then you have to strongly consider the 303's, especially the tubular edition.  Great for road cycling (racing or riding), these wheels have benefited from an increase in their lateral strength and rim longevity. Fast and furiously light. 

Weight: ~1100 grams tubular; ~1500 grams clincher

808's

The FASTEST non disc wheels made? Ok, so now there are the 1000's. But this is pretty darn fast.

Come to TARGETRAINING to demo these speed demons. See for yourself.